Wednesday, May 6, 2020

The Cultural Logic of Late Capitalism â€Free Samples for Students

Question: Describe about The Cultural Logic of Late Capitalism? Answer: Introduction: The term celebrity refers to someone who is very famously and widely recognized and celebrated. These celebrities are sometimes known personally by few people but are always been an image that has been constructed by the different medias in the world like the press, television and also the online media which is fast growing and capturing the attention widely over the globe. Most of the people have an impression about a celebrity which is mainly related on the different statements and images that are created by them or are also based on the representations of the nature of what they are like (Alexander Garcia Dttmann (2000). They have been many new technologies in communication fields of the networked media that have made it possible for these well known celebrities as well as the non famous ones achieve this fame and glory. Therefore the aim of this case study is to investigate the famous pop star Lady Gaga who is one of the most followed celebrities in todays online media. Lady Gaga was born in a Greenwich Village club called The Bitter End. Her original name is Stefani Germanotta and she has plenty of things to be spoken about her career in music and as a performer. Her first two albums sold about 8 million copies in the U.S. and she is also one of the artists who got their first five singles reach in the number one position in the Billboard pop song charts. However the music alone does not explain the true spectacle of Lady Gaga along with this it could be seen how her relationship with the audience and her ability to recognize the impacts it has on her performance (Fredric Jameson (2001). Throughout her entire career has given a keen awareness of the way the changes are seen in communication through the context. Celebrity Culture: This is a field of study of those who are not very well established and prestigious in the field of entertainment. However few scholars study celebrity culture over the entire career of the celebrity, the importance of them to the public and also the way they penetrate into the society and make a difference in the rapidly growing decades and also results in the increase in the research amount of the recent fields (P. David Marshall (1997). This can also be called as a boom period in the analysis of the celebrity and this can further help the fans to understand themselves much better as they usually act as a reflection of the public figure in which the fans can see their images. This also can have a direct effect of the celebrities on the identities of the fans. This happens due to the majority of the celebrities who are traditional become famous and acquires their statuses through the presence of them in the various social media. Therefore the increased movement in the ethnic, religi ous, national and social boundaries the traditional ways of constructing and placing ones on identity in the world socially has decreased in its strength (Gamson. J. (1994). However in the present era the various social communities and reference groups in which the public can get a sense of belonging has increased around the forming of celebrities and the products of culture which is present in the media. This explains partially as to why celebrities are so important in the present age and also why so many people have a dream and longing to become someone famous and also as to why there is a constant demand for more new celebrities which are seen and taken as artifacts, news-stories, music and pictures. Therefore it is important that a celebrity should be studied because celebrity culture and well known individuals are playing a very strong role in the development of todays world in terms of their sense of belonging, sense of community and also in the construction of their identitie s. Also by doing these studies on celebrities it is also possible to get a better understanding of the people who are living in todays modern societies and how they value their surroundings and make sense about their existence in the world. The celebrities create a space in our lives which is ordinary and very lively since the peoples awareness is so used to being surrounded by their feelings and thoughts and hence celebrity culture also focuses on the ordinariness as a class of discourse and has become unexplored in the studies of the stars. However this positive build up of the ordinariness of the celebrities also gives way to the construction of the celebrities that lack in the cultural taste, style and capital for which they are subjected to the vilification of the entire nation. Many studies have also shown the importance in the celebritys culture and its value of the real self of these stars behind the public performances. It is also seen that celebrity culture is a constant struggle over the meaning of class and how to explore these discourses of class operations in the everyday world and how they are subjected to the working class (Chris Rojek (2001). Hence this theory explains the way the performances of the ce lebrities are categorized as fake and real in the magazines and the various fields of celebrity culture in which there is a constant flow of these genres. Lady Gaga is a celebrity who has a tendency for political and social activism and she also has the inbuilt power of spreading her political views through social media and draw attention to the different causes of charity and projects of humanity. There have been many researches done for Lady Gagas activism and the way she has harnessed the various social Medias like Twitter and Face book in order to connect and mobilize the fans based on the causes of the activists. Conclusion: It can be concluded that Gamsons ideas of the relationships of todays society and celebrity culture is a basic distinction between fame and celebrity images that is made by a number of social Medias. He states that a long lasting phenomenon which is mostly taken from the mass society which is urban ion nature and in which the individuals are glorified in their works is called fame. However on the other hand celebrity is a modern phenomenon which is related to mass media which is brought about by television, magazines, the internet, newspapers and various other technologies. Gamson also has very nicely analyzed all the complexities of the celebrity culture as a form and has provided the inside account without going on the native side. He also has given a critical view without overlooking the details in the making of the celebrities and its central place in the American society. References Alexander Garcia Dttmann Between Cultures: Tensions in the Struggle for Recognition, Verso, London 2000. Chris Rojek, Celebrity, Reaktion Books, London 2001. Fredric Jameson, Postmodernism or The Cultural Logic of Late Capitalism,Verso, London 2001. Gamson. J. (1994), Claims to fame: Celebrity in contemporary America, Berkeley, CA: University of California Press. David Marshall, Celebrity and Power, University of Minnesota Press, Minneapolis 1997. The most explicit, but also the most intellectually rigorous, representative of the antiFiske industry is Jim McGuigan, Cultural Populism, Routledge, London 1992.

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